The Future is Now
Apparel brands are becoming more accessible than ever, and with the almost daily launch of new fashion brands, marketers are turning to innovation and tech in order to stay ahead of the pack and stand out.
International Women’s Day
In the weeks surrounding this International Women’s Day, the Minties attended a number of inspiring and thought-provoking events.
The Rise of Solo Travel
As the industry juggles to keep up with the ever-evolving myriad of traveller trends and preferences, perhaps one of the most interesting trends remains the rise and influence of the solo traveller.
Nexty is The Mint Partners Chinese marketing agency partner, offering clients an easy first step into marketing to local and international Chinese markets. Here they give us a snapshot on the Chinese mega social media platform WeChat…
The Re-emergence of Vermouth
It’s been decades since vermouth was last in vogue and the fortified botanical wine is well and truly making its comeback in 2017. Australia’s first native vermouth, Regal Rogue, is leading the way with their easy drinking vermouth, made from 100% Australian wine blended with aromatic indigenous herbs and spices.
Memoirs of an intern
Throughout the entirety of my degree, I was always apprehensive to pursue an Internship. I had heard the horror stories about friends who spent the most part of their ‘learning immersion’ fetching the team’s half strength, almond piccolos and cleaning showrooms. To be perfectly honest – I’d be lying if I said that there was something highly motivating about a day of unpaid work.