The Mint Partners, est. 2007, was born from a shared passion to create a culture first agency for premium lifestyle brands. MINT has evolved through organic growth and a well-earned reputation for working tirelessly alongside our clients on insight-led creative strategies that influence consumer behaviour.
Working with some of the world’s leading and emerging brands, MINT creates standout integrated public relations, social and digital solutions that produce powerful and measurable results.
Founding partner Genevieve Taubman Campbell along with General Manager Miranda Bryce continue to lead a high-performing team where a growth mindset and emotional intelligence is paramount.
Genevieve Taubman Campbell
Founder and Managing Director
Genevieve has specialised in luxury lifestyle communications and events for close to 20 years. She has led major magazine launches and brand events, large scale trade and consumer shows in contemporary arts, hospitality and design while also creating bespoke brand events as part of integrated communications campaigns for Australia’s best known names in hospitality and entertainment including The Australian Turf Club and Marriott International.
Miranda specialises in strategic marketing services including insights, paid media and branding. After working with Y&R Group as the ANZ lead on Emirates, Colgate Palmolive and Revlon, Miranda joined The Mint Partners in 2016. Miranda has created award winning campaign strategies at MINT, bringing partnerships to life for Berlei x Serena Williams; Klarna x Westfield; and Velocity Frequent Flyer x 7-Eleven. Miranda’s understanding of channel roles within broader business objectives makes her an effective operational facilitator with the capability to execute major campaigns for leading clients including Klarna and Virgin Australia.
Brett, a founding partner at MINT, worked with some of the highest profile brands in the world, managing events for Chanel, Louis Vuitton, Champagne Bollinger, Peninsula Hotels and TAG Heuer – many of these clients have continued to partner with MINT for more than a decade.
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