The Mint Partners, est. 2007, was born from a shared passion to create a culture first agency for premium lifestyle brands. MINT has evolved through organic growth and a well-earned reputation for working tirelessly alongside our clients on insight-led creative strategies that influence consumer behaviour.
Working with some of the world’s leading and emerging brands, MINT creates standout integrated public relations, social and digital solutions that produce powerful and measurable results.
Founding partner and Chief Executive Officer Genevieve Taubman along with Managing Director Miranda Bryce continue to lead a high-performing team where a growth mindset and emotional intelligence is paramount.
Genevieve Taubman Campbell
Founder and Chief Executive Officer
As founder of the business in 2007, Genevieve places her focus on evolving the overall direction of the agency around PR, Influence, Content and Client Service as well as a continued emphasis on empowering the 25 team members to thrive within the business. Genevieve has specialised in luxury lifestyle communications and events for close to 20 years. She has led major magazine launches and brand events, large scale trade and consumer events and strategically led communications campaigns for some of Australia’s best known luxury brands. As Chief Executive Officer, Genevieve continues to set the benchmark, challenging the approach of communications in Australia.
Miranda joined The Mint Partners in 2016, following a five-year tenure with creative agency Y&R Brands. She formerly held the roles of Head of Strategy and Operations and General Manager for MINT and has recently joined Founder Genevieve as a Partner in the business. Miranda took on the role of Managing Director to oversee MINT’s growth and future direction and guides the strategic services across the client pool. Miranda leads brand strategy, digital and paid media as well as capacity planning, profit and revenue tracking.
Along with Genevieve Taubman Campbell, Brett was a founding partner at MINT. In 2022, Brett relocated to live in Singapore with his family and has taken up a career in the tech sector. Today, MINT continues to build on the legacy Brett gave to the business.
Need help with a project?
Get in touch and tell us your story…