Mint heralds a new era for the agency moving to iconic building 121 Castlereagh

Culture-led creative communications agency, The Mint Partners, is excited to announce its relocation to Sydney’s CBD at the prestigious 121 Castlereagh Street, Sydney. The move marks a significant milestone in the next chapter of MINT’s continued evolution in imagining the next chapter of Australian culture.
The Mint Partners welcomes prestigious Australian jewellery house Musson to their client roster

Today, The Mint Partners announced they will partner with Musson, one of Australia’s most prestigious jewellery houses, to showcase the transformation of their new dual-purpose location in Sydney’s Queen Victoria Building (QVB) and the opening of their Chatswood Chase flagship retail outlet via a strategic integrated communications campaign.
MINT Partners with Innovative Destination Hotel – Jackalope Hotel

The luxury Jackalope Hotel, located on Victoria’s Mornington Peninsula, has engaged The Mint Partners to reignite excitement for Jackalope in the Australian and New Zealand markets through an integrated PR and storytelling campaign.
The Mint Partners bolsters their team with specialist hires from the travel and luxury sector.

The Mint Partners has appointed two new senior hires with global travel and luxury expertise to work across their growing client list in the travel sector. Alexandra Bryant, hails from the UK and joins MINT having worked with leading hospitality and lifestyle agencies in London. Lucy Gallagher joins MINT Melbourne following extensive experience working with hotels, tourism and lifestyle brands in Australia and the UK.
Environment, Sustainability and Governance Report 2023

The Mint Partners exists to imagine the next chapter of the Australian and NZ culture.
The Mint Partners wins three PRIA Golden Target Awards.

The MINT Partners have been awarded three prestigious Public Relations Institute of Australia (PRIA) Golden Target Awards, including two gold awards for the Archie Rose and Sydney WorldPride insight-led campaign and bronze for Agency Team of the Year in the 2023 awards.
Archie Rose launches a WorldPride botanical lube in collaboration with LBDO conceived by The Mint Partners.

As the official gin partner of the 2023 Sydney Gay and Lesbian Mardi Gras and WorldPride 2023, Archie Rose called on The Mint Partners’ creative spirit to help them celebrate the world’s largest LGBTQIA+ event.
Mint Secures a Suite of New Food and Beverage Clients

The Mint Partners, one of Australia and New Zealand’s leading insight-led communications agencies has further bolstered their client list with a suite of new clients in the food and beverage category including Archie Rose Distilling Co, Sofia, Settimo and the recently reimagined dining precinct at 25 Martin Place.
Mint expands into Melbourne with a new hire and luxury events.

The Mint Partners, one of Australia and New Zealand’s leading insight-led communications agencies has appointed Ziba Ghadamian as Melbourne Director to front its expansion into Victoria.
The Mint Partners announce new leadership team

The Mint Partners is pleased to announce that Miranda Bryce, former General Manager for the agency, will join Founder Genevieve Taubman as a partner in the business and take on the role of Managing Director to oversee MINT’s growth and future direction.