Brand Strategy & Marketing

MINT specialises in creating research-led brand strategies – from ideation through to brand promise. We work with clients to establish a clear framework, setting the mission, objectives, key message framework, identifying the target brand audience and developing employee communications.


Our consultation process in the planning stages enable us to develop evidence-based solutions that will deliver measurable results and business outcomes.


Our approach is research-led, we engage in research to ensure we understand the consumer across all aspects of their lifestyle from the car they drive to how they holiday, what they wear and what they eat. Our consumer understanding is very deep and based on media and industry POI relationships.


We develop integrated marketing communications that speak directly to the target market, build personality and establish trust with customers and stakeholders.

Working with some of the world’s leading and emerging brands, MINT creates standout integrated public relations, social and digital solutions that produce powerful and measurable results.

The Mint Partners is a leading creative communications agency, headquartered in Sydney with an international office in Auckland New Zealand.

We can help you set a strategy and push the boundaries with bold and courageous ideas.
We have deep knowledge and connections across multiple industries spanning retail, travel, food, drinks, property, auto and tech.

Our content and strategies drive brand awareness and create advocacy for our clients to influence buyer behaviour.

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