Reputation and Issues Management

MINT works closely with clients to provide guidance through managing reputation, risk and issues.


We can develop a Crisis & Issues Playbook, that can be adapted to manage almost all issues, incidents & crises – and forms an important management tool. The Framework focuses on how to respond to a crisis and how to communicate with key stakeholders – ensuring the right message reaches employees, partners, customers, media, the general public and any other valuable stakeholders.

Media Relations

We work with our clients to identify media spokespersons, a media response framework, key message platform, social media protocols and scenario and response hierarchy – providing strategic counsel and implementation support, real-time monitoring and post-crisis advice for recovery.

Working with some of the world’s leading and emerging brands, MINT creates standout integrated public relations, social and digital solutions that produce powerful and measurable results.

The Mint Partners is a leading creative communications agency, headquartered in Sydney with an international office in Auckland New Zealand.

We can help you set a strategy and push the boundaries with bold and courageous ideas.
We have deep knowledge and connections across multiple industries spanning retail, travel, food, drinks, property, auto and tech.

Our content and strategies drive brand awareness and create advocacy for our clients to influence buyer behaviour.

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