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Velocity x 7 Eleven Launch

MINT won the pitch to announce Velocity’s partnership with 7 Eleven with their idea to ”take convenience sky high”.
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On launch day, media and over 500 consumers gathered in The Domain to see a custom-made drone fly over the city scape, dropping 7 Eleven and Velocity vouchers over a co-branded runway into the hands of the two company CEOs to distribute to the crowd.

MINT created the concept, ran the media and social media content, produced the event and project managed the two partners to pull-off the first-of-its-kind event within an 8 week timeline.

  • 193 pieces of coverage (7 news, Studio 10 live, The Australian, news.com.au, Herald Sun, Courier Mail and more)
  • Over 2.5 million reach
  • 1,000% ROI
  • 18K 7 Eleven app downloads in 3 days following
  • 24.6K 7 Eleven members linked their Velocity account

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In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.

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