On launch day, media and over 500 consumers gathered in The Domain to see a custom-made drone fly over the city scape, dropping 7 Eleven and Velocity vouchers over a co-branded runway into the hands of the two company CEOs to distribute to the crowd.
MINT created the concept, ran the media and social media content, produced the event and project managed the two partners to pull-off the first-of-its-kind event within an 8 week timeline.
- 193 pieces of coverage (7 news, Studio 10 live, The Australian, news.com.au, Herald Sun, Courier Mail and more)
- Over 2.5 million reach
- 1,000% ROI
- 18K 7 Eleven app downloads in 3 days following
- 24.6K 7 Eleven members linked their Velocity account