Ritz Carlton Perth

Brand reintroduction - Launch The Ritz-Carlton’s 100th global property in Perth, reintroducing an evolved brand after a 20- year hiatus in Australia.

Connecting with Perth’s first nations elders, the hotel was unveiled with a high-profile smoking ceremony by the Noongar community followed by a poolside party for media, influencers and local HNWI.

Earned media coverage accounted for 319 room nights, generating over $91,000 in revenue (15.4%) in opening month and continues to be in integral part of revenue generation. 

Touch Points & Deliverables

Opening Campaign
Events & Activations Partnerships
Press Office
Official Opening Media Call
Media Famils
Influencer strategy
Influencer content

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