Celine
How do you make a traditional French fashion house relevant to a Gen Z audience and stand out in the world of luxury brands?
The Tasman
The Tasman, a luxury collection hotel, Hobart – Brand Debut
Archie Rose
Sydney WorldPride – Archie Rose engaged MINT to lead a creative, cross channel campaign to support a key brand moment celebrating Sydney WorldPride, during a business growth phase to establish themselves as local market leaders.
ArchiPro
Australia Launch – Invite-only, design platform ArchiPro engaged MINT to build a launch strategy for the AU market after their huge success in NZ as the country’s #1 tech start-up.
Mary Mary & Peppina
Position Peppina and Mary Mary as firm favourites in the hearts and minds of locals and industry with their own strong identity away from the hotel.
Tourism Tasmania
The Off Season – How do you make a destination stand out from a cluttered marketplace once borders open for travel?
Central Place Sydney
Imagining the workplace of tomorrow – Dexus and Frasers’ Property are creating a city changing tech hub in Sydney, but when the new work trend is to ‘work from anywhere’, how do you become the office space of choice?
G.H.Mumm Champagne
Melbourne Cup Carnival – How do you cut through a cluttered media landscape to achieve share of voice over the most activated event of the Australian calendar?
Ritz Carlton Perth
Brand reintroduction – Launch The Ritz-Carlton’s 100th global property in Perth, reintroducing an evolved brand after a 20- year hiatus in Australia.
25 Martin Place
Reimagining an Icon – Dexus engaged MINT to communicate the reimagining of the MLC Centre into 25 Martin Place in 2022, in an effort to position the landmark back to its icon status.
