How do you make a traditional French fashion house relevant to a Gen Z audience and stand out in the world of luxury brands?
The Tasman, a luxury collection hotel, Hobart – Brand Debut
Sydney WorldPride – Archie Rose engaged MINT to lead a creative, cross channel campaign to support a key brand moment celebrating Sydney WorldPride, during a business growth phase to establish themselves as local market leaders.
Australia Launch – Invite-only, design platform ArchiPro engaged MINT to build a launch strategy for the AU market after their huge success in NZ as the country’s #1 tech start-up.
Position Peppina and Mary Mary as firm favourites in the hearts and minds of locals and industry with their own strong identity away from the hotel.
The Off Season – How do you make a destination stand out from a cluttered marketplace once borders open for travel?
Imagining the workplace of tomorrow – Dexus and Frasers’ Property are creating a city changing tech hub in Sydney, but when the new work trend is to ‘work from anywhere’, how do you become the office space of choice?
Melbourne Cup Carnival – How do you cut through a cluttered media landscape to achieve share of voice over the most activated event of the Australian calendar?
Brand reintroduction – Launch The Ritz-Carlton’s 100th global property in Perth, reintroducing an evolved brand after a 20- year hiatus in Australia.
Reimagining an Icon – Dexus engaged MINT to communicate the reimagining of the MLC Centre into 25 Martin Place in 2022, in an effort to position the landmark back to its icon status.