The Tasman

The Tasman, a luxury collection hotel, Hobart - Brand Debut

Launch Australia’s first Luxury Collection property to market during a pandemic on a remote Australian Island.

Targeted media outreach, media call and media famil program securing major positioning features across The Australian, Travel + Luxury; AFR Life & Leisure, Vogue Living and Robb Report.

502 pieces of coverage spanning 50 million reach and major acclaim. The Tasman was on every international hot list including Travel + Leisure – It List of Best Hotels and the Conde Nast Traveller – Best Hotel in Australasia.

Touch Points & Deliverables

Opening Campaign
Events & Activations Partnerships
Press Office
Media Call
Media Famils
Social Media Strategy
Social Media Content Creation
Influencer Strategy
Influencer Content

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