How do you mark TAG Heuer’s inaugural year as the official timepiece of Formula 1?
MINT curated and managed an exclusive TAG Heuer x Formula 1 celebration event, hosted in partnership with LVMH, bringing together celebrities, KOLs, socialites and media. The campaign was designed to amplify brand awarness through earned storytelling and social-first moments, with all content shared with talent for social amplification and seeded to media publications across Australia.
MINT secured a total of 181 media clippings across the campaign period, reaching over 30.2 million in audience and delivering $1.25 million in ASR value. Across social, the campaign achieved 215 pieces of social coverage driving 72M+ impressions, 20M+ in social reach, and over $7.2M in EMV.
Event Video Production: Hype Republic
[Hype Reel Credit: Hype Republic]
