Celine
How do you make a traditional French fashion house relevant to a Gen Z audience and stand out in the world of luxury brands?
Archie Rose
Sydney WorldPride – Archie Rose engaged MINT to lead a creative, cross channel campaign to support a key brand moment celebrating Sydney WorldPride, during a business growth phase to establish themselves as local market leaders.
ArchiPro
Australia Launch – Invite-only, design platform ArchiPro engaged MINT to build a launch strategy for the AU market after their huge success in NZ as the country’s #1 tech start-up.
Mary Mary & Peppina
Position Peppina and Mary Mary as firm favourites in the hearts and minds of locals and industry with their own strong identity away from the hotel.
G.H.Mumm Champagne
Melbourne Cup Carnival – How do you cut through a cluttered media landscape to achieve share of voice over the most activated event of the Australian calendar?
25 Martin Place
Reimagining an Icon – Dexus engaged MINT to communicate the reimagining of the MLC Centre into 25 Martin Place in 2022, in an effort to position the landmark back to its icon status.
Sephora
Australian Launch – How do you launch an international beauty juggernaut to a market that already has deep brand-love for a local player?
St Hugo DR3
Daniel Ricciardo Partnership – Well known for their high-quality product with wine aficionados, St Hugo needed to find a way to build their awareness with new audiences beyond those reading wine publications.
Valentino
Store Launch – Valentino chartered their global vision and territorial scope with the opening of their first flagship store within South East Asia on Castlereagh Stret Sydney.
The Peninsula Hotels x Virgin Australia
Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
