How do you make a traditional French fashion house relevant to a Gen Z audience and stand out in the world of luxury brands?

Archie Rose

Sydney WorldPride – Archie Rose engaged MINT to lead a creative, cross channel campaign to support a key brand moment celebrating Sydney WorldPride, during a business growth phase to establish themselves as local market leaders.


Australia Launch – Invite-only, design platform ArchiPro engaged MINT to build a launch strategy for the AU market after their huge success in NZ as the country’s #1 tech start-up.

Mary Mary & Peppina

Position Peppina and Mary Mary as firm favourites in the hearts and minds of locals and industry with their own strong identity away from the hotel.

G.H.Mumm Champagne

Melbourne Cup Carnival – How do you cut through a cluttered media landscape to achieve share of voice over the most activated event of the Australian calendar?

25 Martin Place

Reimagining an Icon – Dexus engaged MINT to communicate the reimagining of the MLC Centre into 25 Martin Place in 2022, in an effort to position the landmark back to its icon status.


Australian Launch – How do you launch an international beauty juggernaut to a market that already has deep brand-love for a local player?

St Hugo DR3

Daniel Ricciardo Partnership – Well known for their high-quality product with wine aficionados, St Hugo needed to find a way to build their awareness with new audiences beyond those reading wine publications.


Store Launch – Valentino chartered their global vision and territorial scope with the opening of their first flagship store within South East Asia on Castlereagh Stret Sydney.