The Creative campaign developed through consumer and industry insights; People can’t get enough of their own image and Rise of the celebration of nudity in popular culture and serious art institutions.
- Major media outreach including 50 media and influencer famils
- Ambassador Media Call with Rachel Griffiths
- Exceeded KPI by 440% with combined reach of 44 million
- Video viewed 400,000 times in 125 countries
- Increase in website traffic with 87% first time visitors