G.H.Mumm Champagne

Melbourne Cup Carnival - How do you cut through a cluttered media landscape to achieve share of voice over the most activated event of the Australian calendar?

By tapping into the zeitgeist… 

MINT took a modern approach to an event known for tradition, focusing on diversity, inclusion, technology and innovation to collaborate with a raft of new storytellers on the Australian cultural scene.

G.H. Mumm outperformed larger sponsors across the Carnival owning the majority of column space with a whopping media reach of 70million over a six-week period. G.H. Mumm was the number one Champagne from Melbourne Cup through to Christmas.

Touch Points & Deliverables

Campaign Announcement
Talent Partnerships
Events & Activations Partnerships
Press Office
Media Call Management
Guest List Management
Influencer Strategy
Influencer Content

Latest Case Studies

Say Hello.

Or search our website