By tapping into the zeitgeist…
MINT took a modern approach to an event known for tradition, focusing on diversity, inclusion, technology and innovation to collaborate with a raft of new storytellers on the Australian cultural scene.
G.H. Mumm outperformed larger sponsors across the Carnival owning the majority of column space with a whopping media reach of 70million over a six-week period. G.H. Mumm was the number one Champagne from Melbourne Cup through to Christmas.
Campaign Announcement
Talent Partnerships
Events & Activations Partnerships
Press Office
Media Call Management
Guest List Management
Influencer Strategy
Influencer Content
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
