MINT was engaged by Aussie furniture retailer Koala for a six-month project to manage multiple product launches and major brand campaigns.

MINT drove sales through product placement activity focusing on key releases (WFH Desk, Cork Sofa, Paddington Bed Base, Keen As Sheets) as well as leveraged media interest around key sales periods and calendar milestones (Black Friday, Boxing Day, AfterPay Day, World Sleep Day, Mother’s Day). 

MINT built brand engagement through major campaigns including Mardi Gras, Kindness Campaign and Just Do You.

  • 553 pieces of media coverage
  • Total audience reach 31.8million
  • 73 social media posts
  • Social reach of 5.7million
  • AVE $2.4m

Touch Points & Deliverables

Campaign Announcement
Talent management
Events & Activations Partnerships
Media Program
Media Relations
Press Opps
Social Media Strategy
Social Media Content Creation
Ambassador Media Call

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