Simone Pérèle

In May 2021, MINT launched Parisian lingerie label Simone Pérèle’s new line into the Australian market through a multi-layered campaign approach.

The campaign launch for Simone & Simone Pérèle saw MINT linking their global vision and allowing it to speak to the local market and a younger demographic.

The launch of Simone & Simone Pérèle has driven exceptional results across PR, organic social media and paid media.

  • Launch of campaign in market with OOH street posters
  • Top tier influencer content across digital/social​
  • Exclusive profiling to drive hype and awareness around the new line
  • Media and influencer private appointments to showcase the new range

Touch Points & Deliverables

Campaign Announcement
Talent management
Events & Activations Partnerships
Media Program
Media Relations
Press Opps
Social Media Strategy
Social Media Content Creation
Ambassador Media Call

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