TAG Heuer – Autavia Launch

MINT was tasked with delivering an experience led launch for TAG Heuer’s new Autavia collection with global ambassador, Chris Hemsworth.

We hosted an intimate media luncheon at Catalina, Rose Bay, for 30 top-tier luxury and fashion editors and key social influencers, to meet Hemsworth and view the brand new Autavia collection before they enjoyed a seaplane ride over Sydney Harbour.
Prior to the launch, MINT held an open news photo call in front of a branded seaplane as well as a press junket for select TV and magazine journalists.

  • 17 key Australian media and influencers engaged and attended luncheon. A contingent from South East Asia also attended
  • 5 interviews over a 1hr media junket included Sunrise, Today, Stellar, Men’s Health and Robb Report
  • 10 photographers attended the news photo call
  • 24 pieces of coverage generated

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