We hosted an intimate media luncheon at Catalina, Rose Bay, for 30 top-tier luxury and fashion editors and key social influencers, to meet Hemsworth and view the brand new Autavia collection before they enjoyed a seaplane ride over Sydney Harbour.
Prior to the launch, MINT held an open news photo call in front of a branded seaplane as well as a press junket for select TV and magazine journalists.
- 17 key Australian media and influencers engaged and attended luncheon. A contingent from South East Asia also attended
- 5 interviews over a 1hr media junket included Sunrise, Today, Stellar, Men’s Health and Robb Report
- 10 photographers attended the news photo call
- 24 pieces of coverage generated