TAG Heuer – Autavia Launch

MINT was tasked with delivering an experience led launch for TAG Heuer’s new Autavia collection with global ambassador, Chris Hemsworth.
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We hosted an intimate media luncheon at Catalina, Rose Bay, for 30 top-tier luxury and fashion editors and key social influencers, to meet Hemsworth and view the brand new Autavia collection before they enjoyed a seaplane ride over Sydney Harbour.
Prior to the launch, MINT held an open news photo call in front of a branded seaplane as well as a press junket for select TV and magazine journalists.

  • 17 key Australian media and influencers engaged and attended luncheon. A contingent from South East Asia also attended
  • 5 interviews over a 1hr media junket included Sunrise, Today, Stellar, Men’s Health and Robb Report
  • 10 photographers attended the news photo call
  • 24 pieces of coverage generated

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