W Melbourne

The Mint Partners was engaged to open Melbourne’s first-ever luxury lifestyle hotel in February 2021 under the W Hotels banner. MINT set the brand strategy, Rebel Between The Streets, along with the architect’s design narrative, Reveal to Revel.


MINT was engaged by Aussie furniture retailer Koala for a six-month project to manage multiple product launches and major brand campaigns.

Tourism Tasmania

Tourism Tasmania engaged The Mint Partners to help launch their Winter Campaign the Off Season to market,
to help combat their challenge of driving visitation from key markets to Tasmania in winter.

Simone Pérèle

In May 2021, MINT launched Parisian lingerie label Simone Pérèle’s new line into the Australian market through a multi-layered campaign approach.