The Peninsula Hotels x Virgin Australia

Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
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Sir Richard Branson, John Borghetti, a host of government dignitaries and VIPs boarded the flight to Hong Kong where they were met by Rolls Royce to attend a seriously opulent launch party, even by Hong Kong standards.

  • 15 key media flew on the inaugural flight, all covering the hotel, city and airline in great detail
  • Over $HKD800,000 generated in direct revenue and bookings
  • Branded content from Peninsula now showing on every domestic and international VA flight.

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