The Peninsula Hotels x Virgin Australia

Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.

Sir Richard Branson, John Borghetti, a host of government dignitaries and VIPs boarded the flight to Hong Kong where they were met by Rolls Royce to attend a seriously opulent launch party, even by Hong Kong standards.

  • 15 key media flew on the inaugural flight, all covering the hotel, city and airline in great detail
  • Over $HKD800,000 generated in direct revenue and bookings
  • Branded content from Peninsula now showing on every domestic and international VA flight.

Touch Points & Deliverables

Campaign Announcement
Talent management
Events & Activations Partnerships
Media Program
Media Relations
Press Opps
Social Media Strategy
Social Media Content Creation
Ambassador Media Call

Latest Case Studies

Say Hello.

Or search our website