As part of our brand positioning workshops for clients, we often undertake competitor mapping against various axis points to pressure test a brand’s point of difference in the marketplace.
Maintaining a thriving and creative team culture has been a huge focus for MINT over the past 11 years. Creating an environment where the team walks through the door each morning into a supportive and motivating work space is our goal, on the daily.
Self exploration has been a theme so far in 2021, never before have we ventured into so many unknown territories and been so amiable (think cancelled holidays, continuous lockdowns and changed destinations).
As the vaccine rolls out globally, case numbers are dropping, airlines are preparing to reopen flight routes and have started selling tickets out of Australia for later in 2021.
MINT’s Head of Strategy, Miranda Bryce, unpacks this Mumbrella Award shortlisted campaign.
When you engage our M-PACT team of specialists, we commit to connecting your brand with customers where, how, and when they are most receptive to our messaging. The impact? Powerful awareness and valuable conversions.
During times of uncertainty, both mainstream and social media are critical channels for crisis recovery. That’s why we’ve created COVID Safeguard.
What do The Inspired Unemployed, Tuka and Thandi Phoenix have in common? Like every other Australian, they were stuck inside their homes for weeks on end with little to do but online shopping and song writing.
History has shown us that media consumption from trusted news outlets tends to spike during key events such as the COVID-19 pandemic, the recent bushfires and around major elections. With most Australians isolating at home our desire to be kept updated while also entertained is stronger than ever.
When exploring who the luxury consumer in Australia is, in our time, it’s important to recognise that they are all of us.