In partnership with Tourism Tasmania MINT launched the Off Season, a campaign celebrating all the off and unusual experiences on the agenda for winter amplified through media, events and curated influencer content.
The Off Season generated widespread coverage across media with a reach of over 10 million.
Three engaged influencers posted 20 feed posts and 300 story frames proving a total reach of 19.7million and 20.6 million impressions.
Campaign Announcement
Talent Partnerships
Events & Activations Partnerships
Press Office
Media Famils
Influencer Strategy
Influencer Content
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
