Tourism Tasmania

The Off Season - How do you make a destination stand out from a cluttered marketplace once borders open for travel?

In partnership with Tourism Tasmania MINT launched the Off Season, a campaign celebrating all the off and unusual experiences on the agenda for winter amplified through media, events and curated influencer content.

The Off Season generated widespread coverage across media with a reach of over 10 million.

Three engaged influencers posted 20 feed posts and 300 story frames proving a total reach of 19.7million and 20.6 million impressions.

Touch Points & Deliverables

Campaign Announcement
Talent Partnerships
Events & Activations Partnerships
Press Office
Media Famils
Influencer Strategy
Influencer Content

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