How do you make a traditional French fashion house relevant to a Gen Z audience and stand out in the world of luxury brands?

MINT developed a Gen Z discovery program, finding emerging culture-led talent from non-conventional places to welcome into the Celine brand family.

Celine is seeing rapid growth and expansion in the Australian market, synonymous with their covetable list of creative and emerging talent that are recognisably Celine.

Touch Points & Deliverables

Press Office
Showroom Management
Events & Activations Partnerships
Influencer Strategy
Influencer Content
Events Activations & Partnerships

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