Through staggered development unveilings, progressive media dinners, social content, performances and events, MINT positioned the plaza as the place to see and be seen in Sydney.
After less than 12 months, 98% of communications switched the naming default from MLC to 25 Martin Place, with footfall, tenancy and restaurant bookings higher than ever.
B2C
Events & Activations
Media Strategy
Media Relations
Social Media Strategy
Social Media Content Creation
Brand Partnerships
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
