Archie Rose

Sydney WorldPride - Archie Rose engaged MINT to lead a creative, cross channel campaign to support a key brand moment celebrating Sydney WorldPride, during a business growth phase to establish themselves as local market leaders.

Through an insight-led approach, MINT connected deeply with key audiences through interactivity and rich storytelling featuring iconic talent across web, social and paid, as well as sparking talkable moments through creating a botanical lube.

The campaign is still in market, but since taking over the account in November, media and social reach is up 192% with total impressions cross channel are up by more than 14k% – huge.

Touch Points & Deliverables

Campaign Announcement
Talent management
Events & Activations Partnerships
Media Program
Media Relations
Press Opps
Social Media Strategy
Social Media Content Creation
Ambassador Media Call

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