Australian Turf Club
The Mint Partners have worked with the Australian Turf Club to launch and promote eight Carnivals to consumers and media nationally including news, lifestyle and entertainment press.
The Huka Retreats
MINT provided a complete overhaul of communications support for The Huka Retreats – comprising of world-class properties: Huka Lodge, Dolphin Island and Grande Provence.
Bollinger R.D. Dinner
MINT was charged with driving publicity around the launch of the 2004 vintage of Bollinger’s ultra-prestige cuvée, R.D.
Art Series Hotels
Six week campaign developed to drive maximum media, digital and direct bookings.
Klarna
MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.
W Melbourne
The Mint Partners was engaged to open Melbourne’s first-ever luxury lifestyle hotel in February 2021 under the W Hotels banner. MINT set the brand strategy, Rebel Between The Streets, along with the architect’s design narrative, Reveal to Revel.
Koala
MINT was engaged by Aussie furniture retailer Koala for a six-month project to manage multiple product launches and major brand campaigns.
Tourism Tasmania
Tourism Tasmania engaged The Mint Partners to help launch their Winter Campaign the Off Season to market,
to help combat their challenge of driving visitation from key markets to Tasmania in winter.
Velocity x 7 Eleven Launch
MINT won the pitch to announce Velocity’s partnership with 7 Eleven with their idea to ”take convenience sky high”.
Simone Pérèle
In May 2021, MINT launched Parisian lingerie label Simone Pérèle’s new line into the Australian market through a multi-layered campaign approach.
