MINT were engaged by LVMH to launch Sephora in Australia. To enter with personalized care over bravado, the brand launched with a luxurious private event at the Park Hyatt Sydney, and engaged separately all key beauty editors, writers and influencers with the brand.
Sephora launched with local media support in the Australian market. Now 9 years on, with 22 stores nationally, Sephora trails Australian owned Mecca, but maintains a lead over online beauty retailer Adore Beauty.
Launch Announcement
Launch Event Management
Press Office
Executive Interview Management
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
