St Hugo DR3

Daniel Ricciardo Partnership - Well known for their high-quality product with wine aficionados, St Hugo needed to find a way to build their awareness with new audiences beyond those reading wine publications.

MINT presented an opportunity to partner with Formula 1 and Daniel Ricciardo for a long-term partnership, creating the DR3 product together and launching Daniel’s racing shoe decanter.

St Hugo was featured in widespread media across news, cult, motoring, men’s fashion and design, reaching new audiences with a memorable story.

Touch Points & Deliverables

Campaign Management
Press Office
Celebrity Interview management
Influencer Strategy
Influencer Content

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