MINT presented an opportunity to partner with Formula 1 and Daniel Ricciardo for a long-term partnership, creating the DR3 product together and launching Daniel’s racing shoe decanter.
St Hugo was featured in widespread media across news, cult, motoring, men’s fashion and design, reaching new audiences with a memorable story.
Campaign Management
Press Office
Celebrity Interview management
Influencer Strategy
Influencer Content
In the spirit of reconciliation The Mint Partners acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. The Mint Partners recognises the unique role of Māori as Tangata Whenua and embraces Te Tiriti o Waitangi recognising Māori as tino rangitiratanga of Aotearoa/New Zealand while embracing the three guiding principles of the Treaty – Partnership Participation and Protection. We will endeavour to implement bicultural policies and practices that incorporate and value Māori cultural concepts, values and practices.
