Sephora
Australian Launch – How do you launch an international beauty juggernaut to a market that already has deep brand-love for a local player?
St Hugo DR3
Daniel Ricciardo Partnership – Well known for their high-quality product with wine aficionados, St Hugo needed to find a way to build their awareness with new audiences beyond those reading wine publications.
Valentino
Store Launch – Valentino chartered their global vision and territorial scope with the opening of their first flagship store within South East Asia on Castlereagh Stret Sydney.
The Peninsula Hotels x Virgin Australia
Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
Berlei Do It For Yourself
In an award winning social campaign, MINT drove unprecedented views of social video content of brand ambassador – Serena Williams.
Klarna
MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.
W Melbourne
The Mint Partners was engaged to open Melbourne’s first-ever luxury lifestyle hotel in February 2021 under the W Hotels banner. MINT set the brand strategy, Rebel Between The Streets, along with the architect’s design narrative, Reveal to Revel.
Tourism Tasmania
Tourism Tasmania engaged The Mint Partners to help launch their Winter Campaign the Off Season to market,
to help combat their challenge of driving visitation from key markets to Tasmania in winter.
Velocity x 7 Eleven Launch
MINT won the pitch to announce Velocity’s partnership with 7 Eleven with their idea to ”take convenience sky high”.
